💪🏻The digital shelf fuels the agentic shelf. It is the connective tissue to ev
By Lauren Livak Gilbert · September 24, 2026 · Curated by George's Blog
💪🏻The digital shelf fuels the agentic shelf. It is the connective tissue to every shelf.
Today Ashley Paige Becker and I packed a lot into our Groceryshop session on the essential skillsets needed to win on the digital and agentic shelf.
A few things we discussed:
🎯Best-in-class content is now the baseline. Continuous optimization is the expectation.
🦾Titles are becoming more machine-readable. Structure matters when machines are increasingly interpreting product information.
📸Every image in the carousel needs a job..
👍SEO → SEO + AEO. Keywords still matter, but now we also need to think about prompts, themes and citations.
My favorite takeaway:
💥You can’t transform commerce without transforming the organization behind it.
A huge thank you to everyone who attended and asked some great questions! A special thank you to Ashley for bringing the brand perspective and being a great co-presenter.