Somebody on my team watched a seller ask ChatGPT how to lower their ACoS.
By Michael Erickson Facchin ยท September 24, 2026 ยท Curated by George's Blog
Somebody on my team watched a seller ask ChatGPT how to lower their ACoS.
It gave a genuinely excellent answer. Lower your bids on underperformers. Add negative keywords. Improve your conversion rate. Consider dayparting.
Every word of it correct. Every word of it useless because it was advice about a business it had never seen, given to a person who already knew all four of those things and just wanted to know ๐คโ๐๐โ ๐๐๐ฆ๐ค๐๐๐๐ , ๐๐ ๐กโ๐๐๐ ๐๐๐๐๐ข๐๐ก, ๐กโ๐๐ ๐๐๐๐กโ.
That's the gap. Not intelligence. ๐๐๐๐๐ฌ๐ฌ.
So we closed it. ๐๐ ๐๐๐๐ ๐๐ซ ๐ง๐จ๐ฐ ๐๐จ๐ง๐ง๐๐๐ญ๐ฌ ๐๐ข๐ซ๐๐๐ญ๐ฅ๐ฒ ๐ญ๐จ ๐๐ฅ๐๐ฎ๐๐ ๐๐ง๐ ๐๐ก๐๐ญ๐๐๐. Your campaigns, your search terms, your actual spend and you ask in plain English.
Here's what that looks like in practice, and I'd encourage you to notice how boring and specific these are:
โ "๐โ๐๐โ ๐ ๐๐๐๐โ ๐ก๐๐๐๐ ๐๐ข๐๐๐๐ ๐๐๐๐ ๐กโ๐๐ $200 ๐กโ๐๐ ๐๐๐๐กโ ๐ค๐๐กโ ๐ง๐๐๐ ๐๐๐๐๐๐ ?"
โ "๐ถ๐๐๐๐๐๐ ๐๐ฆ ๐ก๐๐ 10 ๐ด๐๐ผ๐๐ ' ๐ด๐ถ๐๐ ๐ก๐ ๐๐๐ ๐ก ๐๐๐๐กโ - ๐คโ๐๐โ ๐๐๐๐ ๐๐๐ก ๐ค๐๐๐ ๐, ๐๐๐ ๐๐ฆ โ๐๐ค ๐๐ข๐โ?"
โ "๐โ๐๐ก'๐ ๐๐ฆ ๐ค๐๐ ๐ก๐๐ ๐ ๐๐๐๐ ๐๐ฆ ๐๐๐ก๐โ ๐ก๐ฆ๐๐ ๐ ๐๐๐๐ ๐๐๐๐๐ ๐ท๐๐ฆ?"
That last one is the one I want to talk about, because it's the one that changed how I work.
I would never have exported a report to answer it. It's a fishing expedition. Four minutes of pivot tables on a hunch and four minutes is exactly cheap enough to be worth it and exactly expensive enough that you don't bother. So for fourteen years I asked the three questions I knew were worth the effort, and the weird fourth question never got asked.
It took eleven seconds. It found something.
๐๐ก๐๐ญ'๐ฌ ๐ญ๐ก๐ ๐๐๐ญ๐ฎ๐๐ฅ ๐ฉ๐ซ๐จ๐๐ฎ๐๐ญ ๐ก๐๐ซ๐. Not "AI for Amazon PPC" - the price of curiosity going to zero. You won't get better answers than you'd have gotten yourself. You'll get ๐๐๐๐ ๐๐ข๐๐ ๐ก๐๐๐๐ , including the dumb ones, and roughly one in fifteen dumb questions is the good one.
๐๐ก๐ซ๐๐ ๐ก๐จ๐ง๐๐ฌ๐ญ ๐ง๐จ๐ญ๐๐ฌ, because I'd rather you buy the real thing than a demo:
๐๐ญ ๐ซ๐๐๐๐ฌ, ๐ฒ๐จ๐ฎ ๐๐๐๐ข๐๐. Ask it to draft a negative list and it drafts a negative list. You still apply it in the app, deliberately, like an adult. Nothing changes in your account because a chatbot had an idea.
๐๐ญ ๐ฐ๐จ๐ง'๐ญ ๐๐ข๐ฑ ๐ ๐ฅ๐ข๐ฌ๐ญ๐ข๐ง๐ ๐ฉ๐ซ๐จ๐๐ฅ๐๐ฆ. If your ASIN isn't indexed for the term, no assistant on earth will save that bid. It'll help you ๐๐๐๐ the problem faster. It will not make it not be a listing problem.
๐๐ญ'๐ฌ ๐จ๐ง ๐ฒ๐จ๐ฎ๐ซ ๐ฉ๐ฅ๐๐ง ๐๐ฅ๐ซ๐๐๐๐ฒ. Every Ad Badger tier has every feature - we price on ad spend, flat, never a percentage of it. There is no "AI add-on," because I've watched this industry invent enough of those.
It's live now. 210 ships since 2020, and this is the one I'd have built first if I'd known in 2017 what I know now.