Issue #3 of 5AM Field Notes is live. I talk to 50 or 60 Amazon marketers every m
By Michael Erickson Facchin · November 14, 2026 · Curated by George's Blog
Issue #3 of 5AM Field Notes is live.
I talk to 50 or 60 Amazon marketers every month, and the #1 question I hear is: "What's the deal with budgets?"
You set $30 a day on a campaign and expect to spend $900 by the end of the month. You won't get it. One campaign in our demo this week had a $120/day budget and was only spending 11% of it. Give it $1,200 a day and it spends the exact same amount.
In Issue #3, I break down:
1. Why your daily campaign budget is an illusion (and how our AI Budget Pacing Skill trims 65 bleeders or diagnoses a cold account in one Ad Badger MCP shot)
2. What 56 accounts inside Badger Sheets revealed about the 10% to 15% Total ACOS (TACoS) sweet spot
3. Four findings from 1,914,777 Buy Box checks across 19,425 ASINs and 128 brands (including an 82.9% LA vs. 66.9% Austin win-rate gap and why we threw out 6 months of pre-July chart data)
4. How Amazon's 2027 US FBA fee updates (+$0.19/unit, zero storage utilization surcharge, and +20% faster-delivery CVR lift) change your break-even ad math
Read Issue #3 below, and let me know whether your campaigns are currently running hot or cold against your monthly target.