"The charts are shorter. They are also honest." That is my favorite line our tea
By Michael Erickson Facchin · November 11, 2026 · Curated by George's Blog
"The charts are shorter. They are also honest."
That is my favorite line our team wrote this month.
When we were preparing to publish nearly two million Buy Box checks going back to January 2026, we looked at two massive spikes in our pre-July data where regional Buy Box suppression jumped above 60%.
In B2B software marketing, the temptation is obvious:
Put the terrifying '60% Buy Box Suppression!' chart on LinkedIn, scare every Amazon seller who scrolls past it, and use the panic to sell subscriptions.
There was just one problem.
Until July 28, our scraper had a bug that treated a listing with missing delivery data as a suppressed Buy Box.
Those 60% spikes said something about our software, not about Amazon.
We could have plotted those six months of data anyway and buried a caveat in a footnote.
Instead, we threw out the pre-fix series, started the public charts on July 29 (the day the fix landed), and wrote down the exact bug inside our methodology notes.
Operators do not need louder marketing charts.
They need numbers they can actually trust when real budget is on the line.
What is the most misleading marketing stat you see thrown around in the Amazon or PPC space?