I talk to 50 or 60 Amazon sellers a month. The question I hear more than any oth
By Michael Erickson Facchin · November 14, 2026 · Curated by George's Blog
I talk to 50 or 60 Amazon sellers a month. The question I hear more than any other:
"What's the deal with budgets?"
Here's the deal. Your daily budget is an illusion.
You set $30 a day and expect $900 by the end of the month. You won't get it. Divide your monthly budget by 30, spread it over 10 campaigns, and you'll miss your number every single time. A few campaigns run hot. Most just sit there.
So we built a budget skill for the Badger. I load it into Claude Code, point it at an account, and it tells me three things:
→ Am I running hot or cold against my monthly target?
→ Which campaigns are bleeding?
→ Which ones are actually starved?
Then it updates the budgets through the Ad Badger MCP and sends me a fresh report every Monday morning.
Here's what surprised people in the demo: most of the time, the budget wasn't the problem. One campaign had $120 a day and was spending 11% of it. Give it $1,200 and it spends exactly the same.
If you can't hit your spend target, stop raising budgets. Fix your bids, add keywords, launch new campaigns.
Watching budgets is boring. That's exactly why I handed it to the Badger.
Episode 409 of The PPC Den is out now.
Watch Ep 409 here ➡️ https://lnkd.in/g3vpqHBW