You’re behind your competition if you’re not using Amazon Marketing Cloud to do
By jasonlandro · September 19, 2026 · Curated by George's Blog
You’re behind your competition if you’re not using Amazon Marketing Cloud to do these 3 things:
1. Identify your most valuable audiences and then build a campaign strategy to acquire more customers like them
2. Which repeat buyers you’ve never remarketed to so you can then build a remarketing plan
3. Segmenting your most loyal customers down to your least loyal and identifying the traits of each to better architect your ad strategy
Bonus one for brands with a large D2C website business:
How your D2C site affects your Amazon business in terms of customers who visit both or where they originate and how that impacts CLV—we’ve seen some major surprises here
If you’re not doing any of this or want to go deeper with AMC, reach out to me or the Nectar team.
We’ll also be at Unboxed and Accelerate the next couple weeks