Amazon has about 6,700 audiences you can use in your ads. Most brands have never
By Jasonlandro · November 14, 2026 · Curated by George's Blog
Amazon has about 6,700 audiences you can use in your ads. Most brands have never looked at them
An audience is a group of shoppers Amazon has identified from what they buy and browse. A few real examples:
→ New pet owners
→ Business owners buying on Amazon Business
→ Whole Foods shoppers
→ The top 10% of Amazon spenders
We use these by looking at your best customers and checking which audiences they show up in more than your other customers do
For a premium home goods brand, the answer surprised everyone
Their best buyers were far more likely to be business owners
Nobody would have picked that audience by name
Then we put those audiences to work in your ads, so you reach more people who look like your best customers
Want to know which audiences your best buyers fall into?
DM me or comment below. We can run the analysis within a week