There’s a lot more useful data showing up in Amazon’s Subscribe & Save dashboard
By mansournorouzi · September 4, 2026 · Curated by George's Blog
There’s a lot more useful data showing up in Amazon’s Subscribe & Save dashboard now.
If you haven’t checked it in a while, I’d go back and take a look. Some of the new graphs are actually pretty interesting.
A few that caught my attention:
▪️Subscribe & Save sales by number of deliveries including 1, 2, 3, 4 and 5+ deliveries.
This gives you a much better view of actual subscriber retention, not just how many subscriptions you acquired.
▪️Coupon-driven units now broken down by Subscribe & Save coupon, reorder coupon, and standard coupon.
This is useful because it starts separating customer acquisition from retention/reorder incentives.
▪️Customer Lifetime Value by segment — One-Time Customer vs. Reorder Customer vs. Subscriber.
▪️Customer share by segment, so you can see how much of your customer base is actually becoming repeat or subscription-driven.
One thing I found particularly interesting in my data:
The LTV of my reorder customers is actually pretty close to my Subscribe & Save customers.
At first glance, you could say: “Then does it really matter if they subscribe?”
I think it does.
A reorder customer may still need to search for the product again, see an ad, click an ad, get retargeted, see a coupon, etc.
A subscriber has much less friction. The next purchase is already scheduled.
So even if the reported LTV is similar, the economics behind that LTV may be very different.
That’s why I’d look beyond just “Subscriber LTV vs. Reorder LTV” and start asking:
How much does it cost me to generate the next order from each customer type?
And then the bigger opportunity becomes clear: move as many satisfied reorder customers as possible toward Subscribe & Save.
Overall, some genuinely useful additions from Amazon here. Definitely worth revisiting the dashboard if you haven’t opened it recently.