Amazon search is changing. Drastically.
By Destaney Wishon · July 28, 2026 · Curated by George's Blog
Amazon search is changing. Drastically.
But it's not just Amazon.
Humans, at their core, are learning how to search differently.
As a brand, the rapid rate of change and innovation can be hard to keep up with.
Want to know one of the FIRST signals I look for when its comes to predicting what will stick and what wont?
The first signal I look for, is whether or not my grandma is utilizing XYX tool or resource.
And Tina uses ChatGPT.
Not only does she use ChatGPT, but she uses it for research and discoverability.
If Tina is relying on ChatGPT, I can assume that others are also changing their search habits.
(For those who are weary of this methodology, Tina predicted the online shopping covid catalyst, AND helped me solidify my philosophy around the trust and authority of sponsored ads embedded in SERP when I watched her use Amazon to make a purchase. She is 3 for 3)
If you want to learn more about the direction Amazon is taking their SERP, and the art and science behind the changes, check out Andrew Bell and I's podcast on this exact topic!
We bring the receipts 🧾