One New York law just changed product images for every Amazon seller on earth.
By Mansour Norouzi · July 28, 2026 · Curated by George's Blog
One New York law just changed product images for every Amazon seller on earth.
The law took effect June 9. Disclosure required when ads contain synthetic performers. $1,000 fine for the first violation, $5,000 after that. The EU has its own version coming August 2.
Amazon's response:
if your listing or A+ content shows a photorealistic AI-generated person, you now tag the image file with "contains-synthetic-performer" metadata before uploading. Amazon can't geo-fence images, so the rule is worldwide.
The shopper-facing badge?
My guess:
a quiet line on the product page, "Some images contain AI-generated people," with the real tag buried in the image zoom view. Shown only where the law forces it at first. Amazon won't make its own listings look untrustworthy.
Here's the part worth watching. Right now this is self-reporting. An untagged AI image shows nothing, so the badge marks the honest sellers, not the AI images. I doubt that lasts. Phase 2 is probably Amazon detecting AI images itself and suppressing untagged listings.
And check your stock photos. Adobe Stock and Shutterstock now mix AI-generated people with real photography. License the wrong one and the risk is yours.
I don't think this stays an Amazon thing. Every industry is heading toward labeling what's real. Trust will move to brands showing real people.
How do you think this changes what shoppers buy?
My bet: nothing on a phone charger, everything on a supplement. So depends on the category.
🔴 The images below are a mockup I built to show what I think it'll look like. Not a real Amazon feature yet.