Most #Amazon 1P brands hate paying for AVS. But the problem isn't the service. I
By Martin Heubel · June 9, 2026 · Curated by George's Blog
Most #Amazon 1P brands hate paying for AVS. But the problem isn't the service. It's that your Vendor Manager sold you the dream of a strategic partnership.
The reality is very different.
AVS is most valuable when used operationally. Their teams cannot really assist you in strategic questions, especially when you're dealing with an offshore resource.
So here’s what you should be asking AVS for:
𝟭. 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲
- Weekly ASIN suppression reports (incl. root causes)
- Shared task list with clear owners and deadlines
- Review and support on IDQ & CDQ improvements
- Identify gaps in your assortment and listing coverage
- Deep dive into root causes for chargebacks
- Support resolving shortage disputes
- Escalation of pending Vendor Central cases
- Access to specialised Amazon teams (supply chain, SIPP, ...)
- Assist in the onboarding of new SCM initiatives (e.g., WePay)
𝟮. 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 𝗦𝘂𝗽𝗽𝗼𝗿𝘁
- Inclusion into trials and beta programs
- Assisting with variation setup
- Manual reporting (e.g. virtual bundle performance)
- Support coordinating deal submissions
- Re-route POs to available FCs during peak quarters
- Troubleshooting forecasting issues
𝟯- 𝗡𝗲𝘄 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗟𝗮𝘂𝗻𝗰𝗵𝗲𝘀
- Fast-track ASIN setup and contribution workflows
- Fast-track content approval
- Access to free Vine credits to accelerate reviews
- Setting and coordinating a ‘street date’
- Supporting manual forward buys (rare, but possible)
- Helping secure deal slots for key events (e.g. Prime Day, BFCM)
The list goes on.
The key to remember is that AVS will execute your strategy.
It won't develop it for you.
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