Delisting your unprofitable #Amazon assortment is easy. But what comes after tha
By Martin Heubel · June 25, 2026 · Curated by George's Blog
Delisting your unprofitable #Amazon assortment is easy. But what comes after that?
❌ Losing market share
❌ Collapsing consumer value
❌ National channel conflicts with key retailers
Not a great outlook.
Especially since brands looking to overcome price matching issues with Amazon typically face the same dilemma:
👉 They've already lost market share
👉 Their profit margins are squeezed
👉 They want to stay aligned with their national portfolio
Most brands think they can simply launch a differentiated version of their core assortment. Add a new colour version here. A value pack there.
Only to find out that Amazon will price-match these against their original counterparts – within weeks.
Here's what most brands overlook:
Distribution discipline paired with commercial rigour isn't a nice-to-have in 2026. It's the bare minimum to safeguard and grow your #Amazon profit margins.
It requires brand leaders to do what's hard:
✅ Rework legacy incentive structures with distributors
✅ Introduce selective distribution agreements
✅ Shift your promo / media budgets to accretive SKUs
✅ Launch value packs in e-channel packaging (SIPP)
✅ Integrate your Supply Chain with Amazon (WePay, VFlex, …)
None of these are quick wins.
They require cross-functional alignment, internal trade-offs, and the willingness to challenge how your business has always operated.
But that's exactly the point:
The vendors protecting their margins on Amazon today aren't the ones running the most clever differentiation tactics. They're the ones who've done the hard organisational work first.
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