#Amazon’s vendor model is changing fast right now:
By Martin Heubel · June 23, 2026 · Curated by George's Blog
#Amazon’s vendor model is changing fast right now:
AVNs have turned to always-on negotiations. Vendor Managers prioritise margins over sales growth. And operational defects put additional pressure on a vendor's bottom line.
The way Amazon approaches supplier relationships has changed from just 12 months ago. Yet, the way most sales teams approach Amazon hasn’t changed.
That's why I'm excited to join ChannelEngine's live panel alongside Vendor Central experts Bruno Ferreira, Jérôme de Guigné, and George Wescott.
We'll discuss:
✅ Amazon's changing business model
✅ The implications for 2027 #AVNs
✅ How AI shifts the success factors vendors must focus on
When?
Next Tuesday, June 30 at 11am EST / 8am PST / 5pm CEST
👉 Register here: https://lnkd.in/eCFn2fAH
#amazonvendor #amazonstrategy