Amazon just took the paywall off the best half of AMC. Until December 31, you ca
By Mansour Norouzi · June 3, 2026 · Curated by George's Blog
Amazon just took the paywall off the best half of AMC.
Until December 31, you can query Amazon's 1P paid-feature tables at no cost. Third-party data like Experian still costs money.
Here's why this is bigger than it sounds.
Your ad data in AMC was always free. That part never cost anything.
The paid tables, like Amazon Insights, are the difference. They show the organic side. The full journey. Most sellers never subscribed, so they never saw it.
Now they're free to query too.
So you can finally ask the questions you couldn't before.
▪️What happens after someone buys through an ad? Do they come back and buy organically? Do they subscribe? After how many purchase do they subscribe?
▪️Is your one-pack a cheap way in, then they upgrade to the two-pack? Or buy something else?
▪️How long after seeing your ad do people actually buy? The default 7-day window might be hiding sales.
▪️That's the LTV math most sellers have never been able to run. For seven months, it's free.
▪️How much of your "LTV" is just retargeting. The share of ad spend going to customers you already won, before you celebrate the LTV number.
Add many other questions.
That's the picture most sellers have been missing. For seven months, it's free.
I've got a whole list of these AMC insight use cases. If that's useful, I'll turn it into a series.
What's the first question you'd run?
Thanks to Jordan Gisch for pointing this out.