In the past 12 months, we’ve audited over 100 accounts spending anywhere from ab
By Jasonlandro · June 3, 2026 · Curated by George's Blog
In the past 12 months, we’ve audited over 100 accounts spending anywhere from about $1 million a year to $20 million annually. More than 90% of those brands are barely scratching the surface with Amazon Marketing Cloud
Most brands are struggling to drive incremental revenue on Amazon, yet they aren’t capitalizing on AMC, which is baffling to me
AMC is literally the post powerful tool Amazon Advertising has released in years
(That’s saying something because they’ve release a lot)
You can do the following with AMC:
1. Measure customer lifetime value (which was previously unavailable for vendors)
2. Measure new-to-brand customers versus returning customers
3. Measure Path to purchase
4. Increase bids for target audiences in sponsored products
5. Analyze the overlap between your D2C and Amazon sales
And so much more
If you’re a consumable brand, using AMC is a no brainer
You can back into a customer acquisition cost and anchor that to customer lifetime value using AMC
Then you can measure your NTB customer rate and ensure it meets your CAC target
That’s true incremental revenue
Despite all that AMC has to offer, most brands are just doing one or two basic things like creative a couple audiences and using a standard report or two
If your team is struggling with how to use AMC, dont hesitate to reach to us. We do a lot of AMC consulting and use it comprehensively in our iDerive platform and for the brands we manage