I’m on the way to Amazon Ads’ UnBoxed conference with the Nectar team
By Jason Landro · September 29, 2026 · Curated by George's Blog
I’m on the way to Amazon Ads’ UnBoxed conference with the Nectar team
If you see me at the conference, make sure to ask me how you can use Amazon Marketing Cloud to do these 3 things that your competitors aren’t doing:
1. Identify your highest indexing audiences that you can then target in DSP and AMC
2. Segmenting your customer base into 9 segments based on most valuable to most likely to be one and done or churn and then devising different marketing strategies for each segment
3. Identifying behavioral patterns and insights of your audiences to inform your marketing strategies such as why customer churn or how Amazon interacts with your D2C business
If you’re only using AMC for basic audience building or bid adjustments, make sure to find me, Harriet Carson, James Schwyn, or Diego Galindo by Wednesday so we can show you how you’re missing out
We’re also hosting a dinner on Tuesday night at AB Steak
We have 4 spots remaining (20 in total). If you’re a brand and would like to have sinner with other category leaders in electronics, bath, home appliance, pet, and beauty, reach out! We will be heading to the UnBoxed after dark event after our dinner
PS pic is of Harriet and me at Unboxed last year