Cannes is one of the few places where you can share a glass of rosé with José An
By Destaney Wishon · May 29, 2026 · Curated by George's Blog
Cannes is one of the few places where you can share a glass of rosé with José Andrés while watching Gwyneth Paltrow talk about brand building and authenticity in the digital age.
But the celebrity moments aren’t why I return to Cannes year after year.
Cannes helped carve the vision of BTR Media.
Attending Cannes was the catalysts behind our decision to evolve from Better AMS into BTR Media.
Being there made it obvious that the future of this industry was going to be much bigger than Amazon PPC.
Every retailer, platform, DSP, AI company, and media leader is there talking about where the market is headed next.
When you spend a week drinking Rosé and absorbing:
🔶 Retail media roadmaps
🔶 AI conversations
🔶 Shifts in media buying
🔶 Where attention is moving
…it changes how you think about your company. That’s the real value of Cannes.
This year I’m especially excited to:
🔶 Spend time with retail media leaders
🔶 Learn more about where AI is actually creating value vs. hype
🔶 deepen partnerships with Amazon & Walmart
🔶 meet new podcast guests for Coffee, Commerce & Cabernet
🔶 and probably record way too much content!!!
If you’ll be at Cannes this year, let me know!!!