"Shop by feature" - More unique sponsored ad placements showing up in the search
By Destaney Wishon · May 21, 2026 · Curated by George's Blog
"Shop by feature" - More unique sponsored ad placements showing up in the search results.
As Amazon tries to broaden discoverability and mitigate agentic commerce disruptions, I expect to see many more features that drive exposure to products outside of the direct intent of the search term.
Keywords are out ❌
Audiences are in ✅