The biggest mistake I see Amazon vendors making right now isn't their total ad i
By Jasonlandro · May 17, 2026 · Curated by George's Blog
The biggest mistake I see Amazon vendors making right now isn't their total ad investment—it’s their total lack of use of Amazon Marketing Cloud to maximize their ad investments.
Most vendors are still flying blind, relying on basic, siloed reports that tell you what happened but never why it happened
If you aren't using Amazon Marketing Cloud (AMC), you aren't running a data-driven business; you’re running on a series of educated guesses.
Most brands treat Sponsored Products, Sponsored Brands/Display, and DSP as three separate islands. In reality, they are part of a single flywheel
AMC is the only tool that actually connects those dots
If you want to move from spending to investing, you need a surgical approach to your attribution
Here is the 3-step framework we use to stop the waste:
1. Audit the Path to Purchase
Stop guessing which ad gets the credit
AMC allows for multi-touch attribution, showing exactly how many impressions it takes across different ad types before a customer actually converts.
2. Identify the Saturation Point
Every audience has a limit. We use AMC to find the frequency cap—the exact moment where showing your ad one more time stops being an investment and starts being a drain on your unit economics.
3. Segment by Behavior, Not Keywords
Build custom audiences based on high-intent actions, like shoppers who added to cart but didn't buy, or high-value repeat customers who haven't seen your latest launch.
These are just the basics of AMC
The pure wholesaler era of Amazon is dead
The future belongs to the hyper-efficient brands that treat data as their most valuable asset
AMC isn't a nice-to-have anymore; it is the baseline for scaling
How much of your current ad spend is actually incremental?
How much are you paying for sales you would have gotten anyway?
If you can’t answer these questions, you should reach out to me or the Nectar team