If you missed my talk at Prosper Show, here were a few key themes ⬇️ 🔶 New Roll
By Destaney Wishon · March 18, 2026 · Curated by George's Blog
If you missed my talk at Prosper Show, here were a few key themes ⬇️
🔶 New Rollouts:
Sponsored Prompts, Sponsored Product Audiences, Sponsored Products Video, and Interests AI are all BIG updates that give brands an upper hand in the Amazon Advertising race.
All of the new tools are an indicator of how Amazon is evolving as a platform.
🔶 Creating Demand:
The brands that are disrupting their respective categories, are the brands that have figured out how to create demand. They don't rely on the marketplace to do all of the heavy lifting for them, rather they create, connect, and capitalize.
They create content, connect with their audience, and then capitalize on the attention. (Whether through TV, Affiliates, TikTok, or DSP)
🔶 Creating Demand cont.:
With AI empowering access and creative, lack of funds is no longer an excuse not to maximize demand creation. I believe we are in the midst of a pendulum shift from an era of performance marketing to a true blended "full funnel" strategy. With the right tools, and brand can get the lowest possible CPM, and highest possible RoAS. Those are algebra equations that AI can solve. Connecting with the right audience? That is human.
🔶 Future of AI:
As agents play a larger role in optimization, and automation, context and strategy become ever more important. AI can NOT optimize your account without the appropriate context of what your brand is trying to accomplish. Make sure you understand how PPC relates to BSR, and how your inventory relates to your CVR. Don't view your business in a silo.
If your sole focus is optimizing for the algorithm, rather than your audience, you will not "win" in this new wave of ecommerce.