Amazon's New Automatic Collections for Sponsored Brands! Amazon just launched ๐
By Marty Borotsik ยท March 7, 2026 ยท Curated by George's Blog
Amazon's New Automatic Collections for Sponsored Brands!
Amazon just launched ๐๐๐๐ผ๐บ๐ฎ๐๐ถ๐ฐ ๐๐ผ๐น๐น๐ฒ๐ฐ๐๐ถ๐ผ๐ป๐ for ๐ฆ๐ฝ๐ผ๐ป๐๐ผ๐ฟ๐ฒ๐ฑ ๐๐ฟ๐ฎ๐ป๐ฑ๐, and itโs a shift in how you manage collection ads.
Instead of manually selecting products, ๐๐บ๐ฎ๐๐ผ๐ปโ๐ ๐๐ now picks products for your collection based on ๐ธ๐ฒ๐๐๐ผ๐ฟ๐ฑ ๐๐ฎ๐ฟ๐ด๐ฒ๐๐ and ๐๐ต๐ผ๐ฝ๐ฝ๐ฒ๐ฟ ๐พ๐๐ฒ๐ฟ๐ถ๐ฒ๐.
But thereโs a catch:
You lose control over which products appear.
This could affect your ๐ถ๐ป๐๐ฒ๐ป๐๐ผ๐ฟ๐ ๐ณ๐ผ๐ฐ๐๐ ๐ผ๐ฟ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ ๐ฝ๐ฟ๐ฒ๐๐ฒ๐ป๐๐ฎ๐๐ถ๐ผ๐ป if specific products are crucial.
Amazon recommends having at least 3 products per collection for best performance, and says custom images are no longer needed.
If you're testing this new feature, are the AI-driven selections aligning with your manual choices?
Check your ๐๐ฅ๐ค๐ฃ๐จ๐ค๐ง๐๐ ๐ฝ๐ง๐๐ฃ๐๐จ ๐จ๐๐ฉ๐ช๐ฅ to see if you have access. This update is rolling out now.
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