Amazon is finally paying you to cheat on them. Okay, not exactly. But the new 20
By Marty Borotsik · February 10, 2026 · Curated by George's Blog
Amazon is finally paying you to cheat on them.
Okay, not exactly. But the new 2026 fee structure is the closest we’ll get. Usually, we budget for fee increases every January.
Instead, they rolled out MCF Preferred Pricing to incentivize multi-channel growth.
Here is what you need to know: If you use Amazon’s fulfillment for your Shopify or TikTok orders, you now get a 15% discount plus a $1 credit per unit.
That puts up to $50,000 back in your pocket.
This changes the unit economics of launching a DTC site overnight. It’s no longer just about "diversification" it’s about profitability.
Is 2026 the year you finally take off-Amazon sales seriously?
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