Auto campaigns are often misunderstood. They’re not just about conversion they’r
By Marty Borotsik · February 5, 2026 · Curated by George's Blog
Auto campaigns are often misunderstood.
They’re not just about conversion they’re a discovery tool.
• Find search terms you didn’t know existed.
• Test relevance cheaply with minimal risk.
• Explore different placements like top of search, product pages, and more.
Here’s the thing: You have limited control over where the conversions come from in auto and that’s actually the point.
When you move a keyword to manual:
• You change the placement behavior.
• You shift competition.
• You alter the cost structure.
Same keyword. Totally different outcome.
That’s why blindly copying performance doesn’t work. It can actually break your account.
So, do you treat auto campaigns as a discovery phase or just a feeder system?
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