What happens in Mexico…. Last week we had the opportunity to host our team in Pl
By Destaney Wishon · February 27, 2026 · Curated by George's Blog
What happens in Mexico….
Last week we had the opportunity to host our team in Playa Del Carmen!
Fresh passports, chilly cenotes, and seemingly bottomless margaritas.
But here is the part that you don't see:
We aren't celebrating for the sake of vibes, we are celebrating because our team earned it.
At BTR our standards are high -
🔶 98% client retention.
🔶 Aggressive growth targets.
🔶 Relentless focus on education, execution, and the future of retail media.
But here’s the one I’m most proud of:
We are obsessed with retaining incredible talent.
When you retain exceptional people, you retain standards.
You retain consistency. You retain momentum and passion.
And our clients feel that energy.
Our clients don’t get bounced from strategist to strategist.
They don’t get “JR talent” right after onboarding.
They get executors who know their business inside and out.
They get a team that leads with our core values:
Trust, Transparency, Results, Relationships, and Ownership.
THAT is our competitive advantage.
(And that explains our retention rate)
We’re building something different over here.
The clients we work with expect the best, and we want to continue showing up for them in every way possible.
Here's to another year of being BTR with this exceptional team🤌🥳