Amazon just made a small update that I think is actually very smart. They added
By Mansour Norouzi · February 13, 2026 · Curated by George's Blog
Amazon just made a small update that I think is actually very smart.
They added an “All Tools” tab inside Amazon Ads and it shows every available tool in one clean view.
At first glance, it looks minor.
It’s not.
• Everything is visible in one place
• No more digging through multiple menus
• Less friction in finding what you need
• Faster discovery of new features
• Higher adoption of underused tools
Before this, many features were “buried.”
If you didn’t already know they existed, you probably never used them.
Now?
You click one tab and instantly see:
Reporting, AMC, Brand Metrics, Data Manager, DSP reports, Attribution, Creative Studio… all of it.
This is smart product design.
What’s one Amazon Ads tool you think is massively underused right now?