Stop optimizing for a version of Amazon that no longer exists 🛑 Amazon didn’t s
By Destaney Wishon · February 10, 2026 · Curated by George's Blog
Stop optimizing for a version of Amazon that no longer exists 🛑
Amazon didn’t suddenly “get complicated over night”
🔶 Consumer behavior changed.
🔶 The platform matured.
And most brands are still playing by a 2020 playbook.
🛑 Lower TACoS.
🛑 Tighter keyword harvesting.
🛑 Fancier bid automation.
Those things still matter, but they’re table stakes now, not a growth strategy.
The brands actually winning today aren’t trying to hack the algorithm.
They’re asking a different question:
Who is my customer, and how do I influence them before they ever search?
That’s exactly what we’re breaking down in our upcoming BTR Media webinar 👇
How to Prioritize Amazon Growth in a Non-Linear World
Here’s what we’ll cover:
🔶 Why Amazon growth feels harder than it used to (and what actually changed)
🔶The shift from keyword-first thinking → audience-led strategy
🔶 How demand creation + demand capture are meant to work together
🔶The real role of TV, video, creators, and upper-funnel media (hint: it’s not replacing performance)
🔶Where AI genuinely helps, and where it adds noise
🔶How to prioritize what to work on first based on traffic, conversion, and category context
🔶How to think about measurement and incrementality when the path to purchase isn’t linear
We’ll also get very real about things like:
💎 Why AMC audiences are outperforming traditional keyword targeting
💎 How prior touchpoints show up later in performance
💎 When you’re driving true incrementality vs. just taking credit for branded demand
And I’ll stay on for 30 minutes of live Q&A, because there is no one-size-fits-all Amazon playbook!!
If you’re:
🛑 Losing market share year over year
🛑 Feeling like you’re “doing everything right” but growth is stalling
🛑 Wondering if you’re under-utilizing what Amazon actually gives you today
This webinar is for you.
👇 Register here (and drop your questions in the comments, I’ll make sure we cover them live).