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By Chris Turton · August 20, 2025 · Curated by George's Blog
Still under the mindset that your brand doesn't "need" Amazon?
If you do wholesale or sell to retailers directly... there's a high chance they will be submitting product pages and content that are incorrect, inconsistent and cause brand damage, create confusion and direct customers to another brand.
Amazon has also been historically lapse on protecting correcting IP brand names and enforcing the correct GS1 barcodes, its only within the last couple of years those processes have been tightened.
Getting the below fixed can be a real headache, but vital, as a brand you have a responsibility to your retailers that your ASINS are presented correctly and ready to sell to your customers, NOT the other way round.
This brand need to review their overall catalogue and brand strategy not just to produce new listings on behalf of their retailers but satisfy the strategy of products that are already ranking for their branded keywords and leading queries.