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By Chris Turton · September 19, 2025 · Curated by George's Blog
Rufus....I am just not buying it....
I don't understand how building your products strategy on Amazon's AI chat over how you currently optimise products is going to change......
I'm in a bind.....
and I simply don't get the excitement.....
Amazon peers please help!
I'm being told it understands order history, shopping preferences and more...
yet....
Anything I ask it just gives me an opportunity to search the highest SQP keywords for my query or it just gives me a rubbish response. 🤷♂️
For example,
💬 "what does my child need for going back to school"
it just pushes through short tail keywords.....
In other words, the output it is giving is still going to be reward sellers who optimise for organic top of search like:
"school bags"
"school uniforms"
💬 "Give me some ideas for a disney themed wedding"
..again, short tail keywords ANYBODY who does keyword research would attribute to their products....
I asked it:
🗨️ "based on my recent purchases for my car what should I consider buying"
"check out your order on your orders page"
It also regularly tells me it cant offer medical advice....
even though I've never asked it a question surrounding medical advice??
What am I missing??