Chris Turton | LinkedIn
By Chris Turton · October 16, 2025 · Curated by George's Blog
I know EXACTLY why your struggling with your Amazon advertising despite "managing" it.
Its really simple.....
➡️ Your not measuring the full scope of your ad performance.
If you are only measuring ACOS/ROAS, your missing up to 60% of the picture, because ads has a direct impact on organic ranking, you must measure TaCOS (Total advertising cost of sale) into your net margins.
➡️ You're not measuring the CVR% of your product detail pages aka your adverts landing page.
If you aren't understanding how your product converts, you have a landing page with no strategy, high CVR% products should be a key focus for your sponsored products.
➡️ You're making knee jerk reactions on a day-to-day basis
Amazon sales data is delayed by up to 72 hours, if you want to make better decisions don't make judgements on the ads ROI on a day-to-day basis, successful sellers know you use 30 day windows to make better decisions.