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By Joe Shelerud · August 1, 2025 · Curated by George's Blog
Amazon Ads algo changes – what have you been seeing?
Lately, there’s been a lot of talk in the Amazon advertising space about possible changes to how the platform is serving ads.
Some common themes we’ve heard:
• Auto campaigns getting more impressions
• Broad match showing up more often
• Up/down bidding gaining momentum
We were curious if these shifts showed up in the numbers, so we pulled aggregate data to look at trends in campaign structure, match types, bidding strategies, and targeting.
Our goal is to figure out what’s actually changing so we can adjust strategies with confidence.
We’ll be sharing what we found soon, but if you’ve noticed anything else or have a theory you’d like us to test, we’re all ears. The data’s already pulled and ready to go.