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By Scott Needham · July 30, 2025 · Curated by George's Blog
Is Amazon only for products under $40?
Most products fit in this category. You probably had a Prime Day deal for a product in this bucket. You put together a deal that was certain to perform well.
But the real winning products... the ones doing $1m+ on single SKUs are getting it done at high price points.
This highlights something about Prime Day that a lot us are missing. High ticket items, with big discounts (think $100+) are what drives big revenue on Prime Day.
We looked at our SmartScout database and found the top 10 biggest successes in July's Prime Day.
Here’s the list:
Dyson V8 Plus Cordless Vacuum – $11.96M
Dyson V11 Origin Cordless Vacuum – $8.78M
iRobot Roomba 104 Robot Vacuum – $6.97M
Jackery Explorer 1000 v2 Portable Power – $6.78M
Jackery Solar Generator 1000 v2 – $5.32M
Momcozy KleanPal Pro Baby Bottle Washer – $4.78M
Shark Pet Cordless Vacuum Cleaner – $4.77M
Philips Sonicare ProtectiveClean 5300 – $4.40M
Graco Extend2Fit Convertible Car Seat – $4.17M
Instant Pot Duo Plus 9-in-1 – $2.45M
The average price of these products? $332.
That’s not “cheap impulse buy” territory.
Brands with strong reputations, clear value props, and high-consideration products win. In a big way.
And for the record—vacuum cleaners? They're cleaning up the competition. Damn.... that was smooth.
TAKEAWAYS:
Look at your high price point products for Prime Day deals. Customers will open their wallet for that top tier product.
Curious what your category looked like during Prime Week? Let’s chat.