The Wire · Advertising · October 7, 2026
“According to five media buyers who spoke to Digiday, client spending on Amazon Ads prior to Prime Day is up 15-40%, compared with last year, and expected to grow by as much as a third by the end of 2026.” — Digiday
Reported by Digiday. Relevance 77 of 100 for Amazon sellers.
“Amazon Ads said on Sept. 30 that videos lasting 15 seconds or less can now start in full-screen mode on supported devices, with the sound muted.” — TechRepublic
“Speaking at the e4m Real Time Programmatic Advertising Conference 2026, Ankur Rathi, Head, Amazon DSP, Amazon Ads, said AI tools aim to solve problems marketers have battled for years: wastage, efficiency, creative and measurement, now compounded by brand safety, security, and choice.” — Exchange4Media
“At Amazon unBoxed 2026, Amazon Ads Agent and DVA+ simplify programmatic ads across streaming, video, display, and audio using AI.” — portada-online.com
“Amazon has unified DSP and Sponsored Ads into Ads Agent and has introduced DVA+, with new AI capabilities to create and optimize campaigns.” — Marketing4eCommerce