The Wire · Advertising · October 1, 2026
“Amazon has unified DSP and Sponsored Ads into Ads Agent and has introduced DVA+, with new AI capabilities to create and optimize campaigns.” — Marketing4eCommerce
Reported by Marketing4eCommerce. Relevance 88 of 100 for Amazon sellers.
“The company has renamed its unified platform Amazon Ads Agent, with further product launches unveiled today (Sept. 29), including Full-Funnel Campaigns, which combines sponsored ads, display, video and streaming TV within a single campaign.” — Modern Retail
“Amazon Ads today set out DVA+, a campaign flow inside Amazon Ads Agent that builds Display, Video and Audio campaigns in four steps, and said the product is in extended closed beta in the United States.” — PPC Land
“Amazon’s new conversational ad formats let brands influence how Alexa for Shopping explains products and guides customers toward purchase.” — WeRSM