The Wire · Advertising · September 29, 2026
“Amazon’s new conversational ad formats let brands influence how Alexa for Shopping explains products and guides customers toward purchase.” — WeRSM
Reported by WeRSM. Relevance 87 of 100 for Amazon sellers.
“The video recommends about ₹500 a day but describes the first 45 to 60 days as a ₹15,000 commitment, and 45 to 60 days at ₹500 actually comes to ₹22,500 to ₹30,000.” — PPC Land
“Geographic Insights and Activation, known as GIA, "now offers pre-built penetration indices directly in the location widget of DVA+ with advanced settings, allowing advertisers to visualise brand penetration and activate geographic optimisation without Amazon Marketing Cloud (AMC) set-up," according to Amazon.” — PPC Land