The Wire · Advertising · September 29, 2026
“Amazon’s new conversational ad formats let brands influence how Alexa for Shopping explains products and guides customers toward purchase.” — WeRSM
Reported by WeRSM. Relevance 87 of 100 for Amazon sellers.
“Amazon Ads today set out DVA+, a campaign flow inside Amazon Ads Agent that builds Display, Video and Audio campaigns in four steps, and said the product is in extended closed beta in the United States.” — PPC Land
“At Amazon’s annual UnBoxed advertising event held in San Francisco, the e-commerce giant unveiled Branded Conversations, an ad format that appears when consumers tap on prompts surfaced within Alexa for Shopping. Brands can influence the experience people have when they click on the prompt.” — ADWEEK
“Amazon Ads has overhauled its DSP and the sponsored product and search-based ad console for on-platform ads, the company announced at its unBoxed event in San Francisco on Tuesday.” — adexchanger.com
“In June 2026, this dataset was made free through the end of 2026 (as of the time of this article).” — Search Engine Journal
“Amazon.com Inc (NASDAQ: AMZN) shares declined 1.80% to $255.09 on Tuesday, extending losses after the Federal Trade Commission filed a lawsuit alleging the company manipulated advertising auctions.” — scanx.trade