The Wire · Advertising · October 6, 2026

Amazon DSP puts AI agents at the centre of buying, creative and targeting: Ankur Rathi

“Speaking at the e4m Real Time Programmatic Advertising Conference 2026, Ankur Rathi, Head, Amazon DSP, Amazon Ads, said AI tools aim to solve problems marketers have battled for years: wastage, efficiency, creative and measurement, now compounded by brand safety, security, and choice.” — Exchange4Media

Reported by Exchange4Media. Relevance 79 of 100 for Amazon sellers.

Read the full story at Exchange4Media

More advertising on the wire

Amazon unBoxed 2026: How Amazon is Automating Programmatic Advertising with AI - portada-online.com — portada-online.com, discovered October 4, 2026
“At Amazon unBoxed 2026, Amazon Ads Agent and DVA+ simplify programmatic ads across streaming, video, display, and audio using AI.” — portada-online.com
Amazon unifies its advertising platform and expands Ads Agent to manage campaigns using artificial intelligence — Marketing4eCommerce, discovered October 1, 2026
“Amazon has unified DSP and Sponsored Ads into Ads Agent and has introduced DVA+, with new AI capabilities to create and optimize campaigns.” — Marketing4eCommerce
New Amazon Review acceleration ads — r/FulfillmentByAmazon, discovered September 30, 2026
Amazon Ads Opens Expert AI Tools to Third-Party Agents for Complex Campaign Work — konsulteer.com, discovered September 30, 2026
At its flagship unBoxed conference, Amazon Ads collapses buying silos as AI takes a bigger role in media decisions — Modern Retail, discovered September 30, 2026
“The company has renamed its unified platform Amazon Ads Agent, with further product launches unveiled today (Sept. 29), including Full-Funnel Campaigns, which combines sponsored ads, display, video and streaming TV within a single campaign.” — Modern Retail

What operators say about advertising

Amazon just made Sponsored Brands a one click add on by Steven Pope, September 21, 2026
Amazon is about to change how we run ads. by Mansour Norouzi, July 24, 2026
Amazon's PPC console keeps telling me to pause our best customer-acquisition cam by Mansour Norouzi, May 28, 2026
'Sicherlich nicht mehr lange kostenlos' habe ich vor 4 Wochen geschrieben 🎯 Am by Florian Nottorf, March 17, 2026
From January 1, 2026, Amazon changed how it attributes sales to ads, giving more by Prem Gupta, February 10, 2026

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