The Wire · Advertising · September 29, 2026
“Amazon Ads today set out DVA+, a campaign flow inside Amazon Ads Agent that builds Display, Video and Audio campaigns in four steps, and said the product is in extended closed beta in the United States.” — PPC Land
Reported by PPC Land. Relevance 78 of 100 for Amazon sellers.
“The video recommends about ₹500 a day but describes the first 45 to 60 days as a ₹15,000 commitment, and 45 to 60 days at ₹500 actually comes to ₹22,500 to ₹30,000.” — PPC Land
“Geographic Insights and Activation, known as GIA, "now offers pre-built penetration indices directly in the location widget of DVA+ with advanced settings, allowing advertisers to visualise brand penetration and activate geographic optimisation without Amazon Marketing Cloud (AMC) set-up," according to Amazon.” — PPC Land