More advertising on the wire

  • At its flagship unBoxed conference, Amazon Ads collapses buying silos as AI takes a bigger role in media decisions — Modern Retail, discovered September 30, 2026
    “The company has renamed its unified platform Amazon Ads Agent, with further product launches unveiled today (Sept. 29), including Full-Funnel Campaigns, which combines sponsored ads, display, video and streaming TV within a single campaign.” — Modern Retail
  • Amazon Ads puts 4-step DVA+ campaign builder in US closed beta — PPC Land, discovered September 29, 2026
    “Amazon Ads today set out DVA+, a campaign flow inside Amazon Ads Agent that builds Display, Video and Audio campaigns in four steps, and said the product is in extended closed beta in the United States.” — PPC Land
  • Amazon Lets Brands Shape Alexa for Shopping Answers — WeRSM, discovered September 29, 2026
    “Amazon’s new conversational ad formats let brands influence how Alexa for Shopping explains products and guides customers toward purchase.” — WeRSM
  • Advertisers Can Directly Influence Amazon’s Alexa Responses — ADWEEK, discovered September 29, 2026
    “At Amazon’s annual UnBoxed advertising event held in San Francisco, the e-commerce giant unveiled Branded Conversations, an ad format that appears when consumers tap on prompts surfaced within Alexa for Shopping. Brands can influence the experience people have when they click on the prompt.” — ADWEEK
  • Amazon Ads And The Amazon DSP Get An Agentic Rebrand — adexchanger.com, discovered September 29, 2026
    “Amazon Ads has overhauled its DSP and the sponsored product and search-based ad console for on-platform ads, the company announced at its unBoxed event in San Francisco on Tuesday.” — adexchanger.com

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