The Wire · Advertising · September 29, 2026

Amazon Ads And The Amazon DSP Get An Agentic Rebrand

“Amazon Ads has overhauled its DSP and the sponsored product and search-based ad console for on-platform ads, the company announced at its unBoxed event in San Francisco on Tuesday.” — adexchanger.com

Reported by adexchanger.com. Relevance 83 of 100 for Amazon sellers.

Read the full story at adexchanger.com

More advertising on the wire

  • Advertisers Can Directly Influence Amazon’s Alexa Responses — ADWEEK, discovered September 29, 2026
    “At Amazon’s annual UnBoxed advertising event held in San Francisco, the e-commerce giant unveiled Branded Conversations, an ad format that appears when consumers tap on prompts surfaced within Alexa for Shopping. Brands can influence the experience people have when they click on the prompt.” — ADWEEK
  • Amazon Marketing Cloud’s 5-Year Dataset: 6 Use Cases Worth Building Now — Search Engine Journal, discovered September 23, 2026
    “In June 2026, this dataset was made free through the end of 2026 (as of the time of this article).” — Search Engine Journal
  • Amazon stock falls 1.8% after FTC ad lawsuit — scanx.trade, discovered September 21, 2026
    “Amazon.com Inc (NASDAQ: AMZN) shares declined 1.80% to $255.09 on Tuesday, extending losses after the Federal Trade Commission filed a lawsuit alleging the company manipulated advertising auctions.” — scanx.trade
  • Amazon Ads adds agentic tools in Australia — ContentGrip, discovered September 18, 2026
    “Launching in open beta in Australia, it allows advertisers, agencies and technology partners to connect external AI tools, including Claude and ChatGPT, with Amazon's advertising systems for campaign creation, reporting and account management.” — ContentGrip

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