The Wire · Advertising · September 29, 2026
Advertisers Can Directly Influence Amazon’s Alexa Responses
“At Amazon’s annual UnBoxed advertising event held in San Francisco, the e-commerce giant unveiled Branded Conversations, an ad format that appears when consumers tap on prompts surfaced within Alexa for Shopping. Brands can influence the experience people have when they click on the prompt.” — ADWEEK
Reported by ADWEEK. Relevance 78 of 100 for Amazon sellers.