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By Simon Ellicott · July 21, 2025 · Curated by George's Blog
A few days ago, I asked: “Should optimisation for AI become part of an agency’s full service offering, given the growing impact it will have on Amazon sales?” The quality of your DM's showed many Agency owners were already thinking ahead.Now, the plot thickens: OpenAI just confirmed that ChatGPT is evolving into a full fledged marketplace, embedding a checkout system via Shopify and planning to take a commission on product sales made within chat Business.That means ChatGPT won’t just recommend products, it’ll sell them too.So ... a revised question for founders:“Should Amazon agencies now extend their full service offerings to include optimisation for external AI models, most notably ChatGPT?”Here’s why it matters:Emerging AI shopping channel With ChatGPT becoming a point of sale, your clients' products must be visible in AI driven discovery and conversational checkout, not just on Amazon.AI‑native listing strategy This goes beyond Amazon SEO. It’s about AI frameworks like AEO, GEO, AIO: structuring titles, bullets, images, pricing, even backend metadata specifically for external AI visibilityCommission squeeze & margin transparency ChatGPT will skim off commissions before your client sees a penny. Agencies must help clients model this impact and engineer workarounds: better pricing, alternate funnels, or AI preferring content.New value proposition If your agency can deliver “ChatGPT marketplace readiness”, optimised content, structured data, predictive UX, you’re not just a vendor, you’re a strategic partner. Table stakes? Not anymore.Final ask: Amazon agency founders, are you already integrating external AI optimisation (ChatGPT, etc.) into your offerings? If not, what’s the missing piece holding you back? Share your win stories, challenges, or pilot ideas, you know we’re all watching this space.hashtag#AmazonAgency hashtag#AIOptimisation hashtag#ChatGPT hashtag#AIO hashtag#AgencyLife hashtag#Ecommerce hashtag#Founders hashtag#MarketplaceShift hashtag#AgencyStrategy—------------------------------------------- 📈 Helping Partner Agencies navigate GROWTH pains from Start-Up to Scale-Up to Sale —-------------------------------------------