(2) Notifications | LinkedIn
By Kevin King · March 26, 2025 · Curated by George's Blog
🔎 AMAZON’s NEW INTEREST AI MIGHT CHANGE SEARCHAmazon’s Interests AI is a new way for shoppers to discover products. Instead of searching with keywords, shoppers describe what they want in plain language.Amazon responds by building a curated product feed—based on mood, intent, and real-world context.Andrew Bell says it's not replacing search. It's adding a new dimension to how people browse.It's called Interests AI—and it might transform how shoppers find your products.Here's what you don't want to say in your strategy meeting right now 👇❌ “People don’t shop that way.” ↳ Translation: I'm ignoring how casual discovery already thrives elsewhere (TikTok, Pinterest, YouTube Shorts).✅ Instead: Assume shoppers already browse by mood, use case, and moment. Amazon's just catching up—and they're moving quickly.❌ “This is just another content feed.” ↳ Translation: I'm confusing Interests with Inspire.✅ Instead: Recognize that Interests = intent-driven boards. This isn't passive content; it's active language-to-curation. Shoppers articulate a need. Amazon responds with a tailored product board.❌ “We’ll optimize when it's mainstream.” ↳ Translation: I'll wait until the opportunity is crowded to compete.✅ Instead: Early optimization for Interests equals early advantage. Brands aligning with intent-based discovery now will own critical shelf space before competitors catch up.❌ “It won’t affect our ads.” ↳ Translation: I'm overlooking critical algorithmic signals.✅ Instead: Interests could soon redefine ad targeting. Every phrase shoppers enter represents structured intent signals.🧠The bigger shift?Interests isn't merely a beta feature. It's Amazon’s intent graph in action—inviting shoppers to speak naturally and rewarding brands that truly listen.If your listings don't reflect this shift, you won't just miss out—you'll vanish from discovery altogether.Interests AI will soon directly influence Rufus Recommendations.Stay ahead of industry news. Subscribe to the #1 industry content to follow at BillionDollarSellers.com♻️ Valuable update for sellers? Repost to inform your network