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By Kevin King · September 14, 2025 · Curated by George's Blog
💊 90% of UK SUPPLEMENT SELLERS are in DANGER
A recent compliance audit by Mr. Prime of a major supplement brand has revealed alarming violations that could spell disaster for UK Amazon sellers.
With 23 critical violations discovered in a single listing, including violations present in 90% of UK supplement listings, Amazon is building cases for mass suspensions.
Amazon UK has shifted from warnings to action. They're systematically documenting violations across supplement listings, and when enforcement strikes, entire product catalogs vanish overnight.
The compliance landscape has become a minefield where even seemingly innocent claims can trigger immediate account suspension.
Critical Violations That Will Terminate Your Listing
Prohibited Claims and Language:
• Any disease names (hypothyroid, diabetes, PCOS, arthritis)
• Treatment language ("cures," "heals," "reverses," "fixes")
• "Detox" or "cleanse" terminology (specifically banned by ASA)
• Fabricated statistics ("78% of customers report...")
• "Boosts immune system" claims (not authorized)
• Unsubstantiated claims ("clinically proven" without published studies)
• "Doctor-formulated" without proper documentation
• Comparisons to prescription medications
• "Balances hormones" or therapeutic effect claims
Compliant Alternatives That Work
• Approved Language When Properly Documented:
• "Vitamin C contributes to normal immune function"
• "Contains iodine which contributes to normal thyroid function"
• "Developed with nutritionists" (with documentation)
• Traditional use statements
• Ingredient facts and sourcing information