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By Kevin King · July 29, 2025 · Curated by George's Blog
đź’° MORE SELLERS are GENERATING MILLIONS on AMAZON
According to new data from Marketplace Pulse, the number of Amazon sellers generating over $1 million annually has surged from 60,000 in 2021 to more than 100,000 today, even as the total number of active sellers dropped by 10%.
The marketplace is consolidating: fewer sellers, but higher revenues for those who remain.
Top-line highlights:
• 230+ sellers now generate $100M+, up from 50 just four years ago.
• Traffic per seller is up 31% since 2021 due to reduced competition.
• In the U.S., just 2% of sellers make up over 50% of total marketplace revenue.
• On Amazon in the USA, 57% of $1M+ sellers are Chinese, while 39% are American, but most of the $100M+ sellers are U.S.-based.
• Amazon’s “winner-takes-most” reality is intensifying. While the barriers to entry are higher than ever, the rewards for mastering the game are growing.