(2) Feed | LinkedIn
By Mike Black · February 24, 2025 · Curated by George's Blog
Talk about screen domination: Angel Soft was one of the brands with a hashtag#SuperBowl commercial last night who did a good job mirroring their message on hashtag#Amazon. Right after their ad aired, I checked Amazon and they owned 100% of the display and search advertising real estate at the top of the page for its brand keywords. According to Amazon Movers & Shakers, which tracks the products with the biggest sales rank changes in the past 24 hours, Angel Soft's rank appears to have jumped by 91% post Super Bowl ad (as of 8:00 am EST). Other brands that saw Amazon sales rank increase since airing a Super Bowl ad include:Poppi Soda -- up 1,004%Duracell batteries -- up 532%Reese's -- up 200%Liquid Death -- up 100%Nerds Gummy Clusters -- up 72%Just goes to show the lighting fast feedback loop between advertising and hashtag#ecommerce and why brands must align their offline and hashtag#retailmedia ad messages.