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By Daniela Anavitarte Bolzmann ⚡ · August 18, 2025 · Curated by George's Blog
❤️ Ever seen a breakfast that makes you wanna grab your tent?This one did it for us with our client Kodiak Cakes:👉 Visuals that you can smell the campfire smoke 👉 Product shots that feel like sunrise at 8,000 feet 👉 A+ content you can practically feel the adventure throughWe've worked with quite a few outdoor brands over the years.We've run hundreds of split tests for those brands.Here's what moves the needle:⤷Energy matters - outdoor enthusiasts need fuel that actually lasts through 12-mile hikes, not sugar crashes⤷Authenticity matters - transparent ingredient sourcing builds trust with serious campers⤷Story matters - WHO made this and WHY? Adventurers trust fellow adventurers over corporate food giants⤷Real-world visuals matter - if they can't taste it on the trail, your A+ content better make them feel the mountain air⤷Versatility matters - people trust brands that understand different camping scenarios, from car camping to backcountryThat's what we captured in this breakfast brand's A+ content - the story behind the brand and fuel.WHY? Because there are already a million breakfast brands with pretty bowl shots.They went beyond protein counts and ingredients. They showed camp viber and van-life. WHY this is the right choice for their next expedition.The result?Trail-ready visuals + authentic outdoor story = A+ Content that actually converts adventurers into customers.📍Q3 is here and we are in overdrive prepping brands for Q4, is your content ready? DM and let's talk about your next project.