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By Daniela Anavitarte Bolzmann โก ยท October 7, 2025 ยท Curated by George's Blog
๐ข Brands obsess over every inch of a PDPโand skip the one spot built to cross-sell.
๐ง๐ต๐ฒ ๐๐ฟ๐ฎ๐ป๐ฑ ๐ฆ๐๐ผ๐ฟ๐ (that little carousel often above A+).
Itโs not just โanother graphicโ on your listing.
Itโs prime real estate that, when used right, drives sales.
And with Amazonโs new Collections, Amazon is basically saying:
๐ถ๐ด๐ฆ ๐ต๐ฉ๐ช๐ดโ๐ช๐ต ๐ฎ๐ข๐ต๐ต๐ฆ๐ณ๐ด.
Weโre already testing Collections (and yes, itโs exciting). I canโt wait to see how the smartest brands leverage this to pull shoppers deeper into their ecosystem.
Why itโs prime real estate
โคท Sits high on the page, loads fast, and lets you link directly to other products or your Storefront
โคท Perfect for telling a tight story while moving shoppers deeper into your catalog
Example: PureWoman
Multiple SKUs, one ecosystem. We built a Brand Story carousel that spotlights each product with direct links to the Storefront and individual listings.
Simple, right? Yet 90% of brands just throw in a logo and call it a day.
How to make Brand Story work
โคท Build trust first โ founder/mission in one clean card
โคท Be intentional with links โ Storefront, best sellers, complementary SKUs
โคท Keep attention with custom cards โ benefits, quick details, or UGC
๐๐พ Iโm Daniela, founder at Mindful Goods.
I share practical plays 7โ9 figure brands use to scale on Amazon.
Follow for conversion frameworks, test ideas, and tear-downs you can swipe.