We’ve built Toucan across three continents without borrowing a penny (or a cent
By James Northcott · November 14, 2026 · Curated by George's Blog
We’ve built Toucan across three continents without borrowing a penny (or a cent 😜).
No outside investment. No loans. No debt.
Cracking North America is the holy grail for so many agency founders. And we’re absolutely flying out there.
And we're crushing it in Asia Pacific now too...
And one of the biggest reasons it’s worked is that some of our people wanted to go home.
We had brilliant people from North America and APAC working with us in London. They helped build the business, understood our standards and knew what made Toucan unique.
When they moved home, they took that with them.
The Toucan blueprint, combined with an understanding of the local market.
We trusted them to make market nuanced decisions, with the rest of Toucan behind them.
Today, we have thriving teams across the UK, North America and APAC.
My favourite part...we’ve been able to do it our way, with people who helped make Toucan special.
I spend a lot of time thinking about how much further we can take this.
Occasionally, I stop and appreciate what this team has already done.