THE AMAZON VS TIKTOK DEBATE IS OVER. And I absolutely LOVE seeing this shift hap
By James Northcott · October 25, 2026 · Curated by George's Blog
THE AMAZON VS TIKTOK DEBATE IS OVER.
And I absolutely LOVE seeing this shift happen.
Something pretty cool happened at Toucan Talks last week.
We had Amazon Ads and TikTok Shop presenting in the same room.
And guess what?
They were BOTH talking about how their platforms work together.
Two of the biggest commerce platforms in the world, actively reinforcing how they can amplify each other.
THIS IS HUGE.
Your customer doesn't live on one platform.
They discover a product on TikTok. They see a creator using it. They search for it on Amazon. They compare reviews. They buy.
We've been talking about this at Toucan for YEARS.
It's exactly why we invested so heavily in building both sides of the business.
We saw where commerce was going.
The future isn't Amazon vs TikTok. It's Amazon + TikTok.
The platforms are finally telling the same story.
And I'm glad that past us decided to take the leap and build out the strongest TikTok team out there.