I'm starting a ten part series on what it's really like to sell your business. N
By Corey Brown Kwontified · November 13, 2026 · Curated by George's Blog
I'm starting a ten part series on what it's really like to sell your business.
Not the press release version. The real one.
The trials. The tribulations. The lies people tell you, and the ones you tell yourself. The pain. The positives. Everything in between.
When you work in ecommerce, acquisition is the dream everyone talks about. Build a brand, grow it, get the call, cash out.
What nobody tells you is how it feels from the inside.
The endless meetings and due diligence where every number you've ever reported gets picked apart. The months where you can't tell your team what's going on. The moment a deal that felt done suddenly isn't or drastically changes.
I've lived it. A lot of what gets said out loud is polished, neutered, and lacking actual context. Hush hush, cover up the blemishes so everyone can make happy posts.
So over the next ten posts, I'm going to be honest about it. Some of it will be useful if you're a seller thinking about an exit someday. Some of it will just be a reminder that you're not the only one who felt that way.
Many of you in the industry have heard snippets. Little pieces of the journey, but it's about damn time people understood what it's really like.
Post 1 of 10 will be out Monday.
Follow along if you want the unfiltered version. Yeah, we're finally doing this.
Follow Me Corey D. Brown 🦬