Ben and I started as competitors, before we'd even met. Two ecommerce founders r
By Sean Cowie · November 11, 2026 · Curated by George's Blog
Ben and I started as competitors, before we'd even met.
Two ecommerce founders running our own brands in a similar category.
A couple of years ago, we were both consulting in separate lanes while still operating our ecommerce businesses. We'd hand clients the strategy, and time after time they'd come back with the same question:
"Can you just do it for us?"
So Peregrine Commerce happened by accident.
And that's what makes us different.
We're ecommerce owners first. Agency operators second.
Most agencies optimise their own line. ROAS looks great while contribution margin quietly bleeds. GMV spikes while stock and cash flow take the hit. Each channel wins and the business loses.
When you've owned the P&L, you can't unsee it.
So we make decisions for the whole business, not just the service on the invoice:
Is this growth profitable, or just loud?
Does this channel make the brand more valuable, or more fragile?
Would a buyer pay more for this business in 3 years because of what we're doing today?
That last one matters most. A lot of our work is building brands for an eventual exit: diversified revenue, clean margins, owned customers, no single-platform risk.
Because we've been on the other side of that table.
If you want a partner who thinks like an owner, not a channel manager, DM me. We have a couple slots open for end of Nov/December.